Nominations for the Asli Awards are now open
The campaign should have run during the evaluation period: i.e., between 1st July 2016 and 30th June 2017.
At least one element of the campaign should be film – digital or TVC
If a campaign is launched during this period, it will carry greater chance of winning than an ongoing campaign that launched prior, other things remaining equal.
Campaigns that have been noticed in the mass media will stand a higher chances of winning.
IndIAA Awards is the intellectual property of the International Advertising Association (IAA) India chapter, and was instituted in 2015. It was born of the need for an award to recognise mainstream creative advertising campaigns.
Campaigns which impressed Indian consumers, before being scrutinised by a jury of eminent business leaders who have built brands we have come to respect. Campaigns which stood out in their respective product or service categories through a combination of creative, strategy and execution, with at least one element of the work being film – be it TV or digital.
In addition, a multi-stage screening process will ensure that the winning campaign was backed by adequate media exposure, and not one created to impress an awards jury. At its heart, it is an award for creative advertising, with checks and balances in place to ensure it is not creativity for creativity's sake.
The International Advertising Association (IAA) is a unique strategic institution that addresses the common interests of all the disciplines across the full spectrum of marketing communications from advertisers to media companies as well as advertising and interactive agencies, direct marketing firms and even individual practitioners.
For more information visit: www.iaaindiachapter.org