Reliance Trends-Trends Holi Ka Har Rang

Trends Holi Ka Har Rang was conceptualized to drive footfall to Trends stores and engage the TG across platforms, ensuring strong connect with festival of Holi, carrying the fashion leadership position of Trends. The campaign was fuelled by Print, Digital, Radio & On-Ground promotions across 4 States, UP, Uttarakhand, Bihar & Jharkhand and a contest worth ₹7 Lakh rupees and chance to meet with the face of the campaign, two celebrities Tahir Raj Bhasin and Shweta Tripathi.