Nestle India-#EducateTheGirlChild - 100million packs changed for 20million girls
100 MILLION TAGLINES CHANGED FOR THE FUTURE OF 20 MILLION GIRLS. Every year in India, 20 million girls drop out of school. Nestle decided to adopt the cause of girl child education by partnering with the NGO Project Nanhi Kali to make a special kind of donation – the taglines of their most popular brands. 100million packs of Kit Kat, Nescafe and Maggi acted as new media for this very important message, effectively turning carriers of food into carriers of hope.
